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HumanCentric Names New Regional Manager

CHICAGO, 05/08/2008 — HumanCentric, a full-service, integrated product development services company, announces Marvin Smith has been promoted to regional director. In his new role, Smith will manage human factors, design research, and interaction design teams while directing the daily operations of the company’s Chicago office. The Chicago office will begin with a total of five (5) full-time employees.

“Marvin has exhibited a variety of qualities that have been extraordinarily beneficial to this company,” says Barry Beith, CEO and CTO of HumanCentric. “He has grown to know and respect the direction in which the company is moving, and for this reason, we were able to transfer him to direct the Chicago team.”

Since early 2001, Smith has worked at the company’s headquarters in Cary, N.C. with clients including Motorola, Cisco, IBM, Tyco and Qualcomm. Throughout his career, Smith has extensive applied experience in usability and user experience design techniques and has traveled worldwide conducting client usability and design programs. He has been involved in a wide-array of project types including, but not limited to: design and evaluation of both stationary and mobile computers; design and evaluation of mobile communication devices (across all device and application types and carriers); contextual analysis of systems; Web interface design; Heuristic evaluation, redesign, and development of style guides for Web Interfaces.

“I look forward to getting up to full-steam in the Chicago marketplace,” says Smith. “I am very proud of our new office and the broad range of capabilities of our staff. We look forward to serving our friends and clients in the Chicagoland area and the Midwest.”

Smith received his Master of Arts in Professional Communication from Clemson University, focusing on the usability and audience of communication in all its forms, working closely with Dr. Tharon Howard.

Smith is an active member in the Human Factors and Ergonomics Society (HFES), the Special Interest Group on Computer-Human Interaction (SIGCHI), Usability Professionals Association (UPA), the Industrial Designer’s Society of America (IDSA), The Professional Association for Design (AIGA), and the Economic Development Council of Chicago (EDC).

About HumanCentric

HumanCentric is an integrated product design firm headquartered in Cary, NC. Our foundation is based on our commitment to make more consumer-friendly products by studying and understanding the end user. We partner with clients to help develop products and systems that result in enhancing user experiences. The ability to develop compelling and usable products is a testament of our staff educated in human factors, graphic and interaction design, industrial design, and design engineering.

HumanCentric Media Contacts

Barry H. Beith
CEO and Chief Technical Officer
Phone: 1.866.356.9023
Email: bbeith@humancentric.com

Dana Dorroh
Vice President of Corporate Development
Phone: 1.866.356.9023
Email: ddorroh@humancentric.com