Amerock

Consumer Products

Description

HumanCentric has worked with Amerock, a division of Newell Rubbermaid, for several years to create innovative mechanized storage solutions for the home. Our research team has conducted in-depth ethnographic research in a sampling of homes in multiple geographic markets. The design research exposed unmet needs and consumer preferences in the market, and it validated new ideas for storage in kitchens and baths. This research led to the design of a raise-up trash bin system that enables a user to lift a trash can to be even with a countertop for easy clean-up during cooking. HumanCentric engineers collaborated with Amerock's Far East suppliers in order to develop a patented mechanism that assists the user to raise-up the trash bin without baring the weight of the trash. The new product line is being sold to OEMs throughout the country.

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